There’s no doubt about it: Artificial intelligence (AI) has taken over the world of marketing and learning, and it looks as though that’s not going to change anytime soon.
An Introduction to how artificial intelligence works
Before we talk about how artificial intelligence can be applied to marketing, it’s first important to know exactly what artificial intelligence is. There are many definitions out there, but we like Russell and Norvig’s definition: The study of [how] computers [can] emulate human behavior. Essentially, by developing computer programs that learn from examples—rather than strictly relying on humans for instruction—we’re able to speed up an otherwise time-consuming process.
What are some of the most effective uses for this technology?
Smart Learning: For example “The Socratic app” is a free app by Google that allows users to ask questions about school work at a high school or university level and get high-quality learning resources from trusted websites in the form of curated search results, detailed explanations, and links to videos.
Google’s smart learning app is one of a range of artificial intelligence applications designed to connect with human users to provide feedback, answers, and recommendations. Socratic-style apps are used for personal development: they typically teach people how to solve problems on their own rather than answering questions directly. Other AIs are more explicitly commercial; they advise consumers on which products to buy based on interests, location, browsing history, or other data collected from individual devices.
How could I use artificial intelligence in my own business?
There are several ways businesses can use artificial intelligence (AI) to improve their internal processes. There are plenty of uses for marketing, especially when it comes to providing high-quality educational resources to consumers. Here’s how you can leverage AI for quality learning resources.
Businesses looking to leverage artificial intelligence must choose a focus for their application. In many cases, businesses will use AI to build an interface that allows users to ask questions and receive high-quality responses. For example, if you’re trying to sell a product or service, it can be helpful to have customers able to ask questions about your product or service so they can learn more about what you offer. This is where chatbots come into play: by leveraging AI tools like natural language processing, these chatbots can provide high-quality answers with minimal input from consumers.
AI also has applications in marketing. Using AI to improve quality learning resources is a great way to provide value to consumers, but it’s not your only option. For example, you could use artificial intelligence to create high-quality videos that detail how your product or service works.
The future of artificial intelligence
It’s no secret that technology is evolving at a faster rate than ever before. In fact, artificial intelligence (AI) systems are currently being implemented into all areas of our lives. A lot of people want to know about how AI will influence them, but nobody really knows for sure. The possibilities are endless, so it’s hard to focus on just one application.
AI is a huge part of our work at our digital marketing agency. It has helped us optimize our work and increased our client’s success all over the world.
