Demystifying AI in Marketing and Learning

There’s no doubt about it: Artificial intelligence (AI) has taken over the world of marketing and learning, and it looks as though that’s not going to change anytime soon. An Introduction to how artificial intelligence works Before we talk about how artificial intelligence can be applied to marketing, it’s first important to know exactly what […]

Top 100 Instagram Influencers In Lebanon

When working with clients and influencers, it’s not always easy to find the right software and get accurate information about social media accounts and their competitors. Having tried many softwares, the one I used to conduct this study gave me 90% accurate information for the KPIs I was investigating. Country Rank Country rank is assigned […]

Avoidance of Accountability

When you ask yourself about the pillars of a successful business – what comes to mind? High ROI? Great location? Pristine services? … How long would it take you to list accountable team members? If your answer is “..A while, Sam!” You’re forgiven!Within the context of the workforce, accountability is essentially being responsible for specific […]

Learn to connect the right way.

In life and in business we will need to be aware of (1) whom we are marketing ourselves to, (2) what we are marketing, and (3) how we are marketing ourselves. Each of these three things can make a major difference in our journey for success.   People who understand these three components can Set […]

Manage the process, understand the team

The biggest mistake a manager can make is to focus too much on managing his people’s attitudes and personality types rather than motivating them, showing them how to do the job, setting a transparent work process with clear objectives. Working with various managers in different countries has allowed me to notice a trend. Where there […]